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Heineken Experience

The Heineken Experience is created for all the Heineken fans. This former brewery, where the popular Heineken beer was brewed during a century, has now been transformed into a museum where you can experience an interactive journey through the world of Heineken. Step inside and take a look at the history of this beloved beer brand.


The building in which the Heineken Experience is now located, was built in 1867 and it was known as the first brewery of Heineken. The building has operated as a brewery for over 100 years. In 1991 a part of the complex was demolished and in the part that was left, the Heineken reception and information center was opened. In 2001 it was named “Heineken Experience”.

Experience it yourself

The Heineken Experience brings its visitors through all the facets of the popular beer brand. Learn how the typical Heineken flavor is developed, take a look at the old brewery and create your own Heineken video. There’s plenty to do!